Comviva has been enhancing cooperation with MDCA as a Founding Partner since February, 2020. Comviva is the global leader of mobility solutions catering to the businesses. It is a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group. The wide range of its solutions span mobile finance, content, infotainment, customer value management, and messaging, mobile data and managed VAS services. It helps services providers to enhance customer experience, rationalize costs and accelerate revenue growth.
In Myanmar, Comviva has successfully launched Loyalty Management System with MPT in 2016. And also, Comviva became the Master Aggregator of Myanma Posts and Telecommunications (MPT) in 2018. In 2019, they corporate with Ooredoo and launched Digital Lifestyle Services and Sport Live Streaming Services available on OML’s platform. In addition, as a founding partner, Comviva has provided us the articles about the VAS services and participated as a panelist in one of our monthly activities, Tuesday Content Club.
Moreover, It is running three categories; Financial Solutions, Digital Systems and Growth Marketing. Under Digital Systems, Digital Content Aggregation, OTT services and Digital Business Management focus on contents and purpose to deliver the rich contents through mobile application and mobile devices. Integrated Messaging: UNO platform approaches to the arrangement, control and management of multiple services and channels. Integrated Messaging: LEAP is a low-code web-based platform that helps telcos to define and launch value added services (VAS) on their own. It allows the end-to-end control on the lifecycle of VAS applications.
Comviva’s growth marketing consists of MobiLytix™ Real Time Marketing, MobiLytix™ Loyalty and Rewards, MobiLytixTM Digital, and Ngage: Omni-channel Enterprise Marketing. MobiLytix™ Real Time Marketing enables to improve customer-engagement and customer lifetime value and is looking for the incremental revenue. MobiLytix™ Loyalty and Rewards promotes the enterprises to achieve their business KPIs throughout the consumer’s lifecycle journey. MobiLytixTM Digital offers the actionable customer experience management insights while supporting artificial intelligence and machine learning-driven recommendations. The Ngage: Omni-channel Enterprise Marketing solution enables the enterprises for better customer engagement through the appropriate channel and context to deliver a compelling experience.
Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions across over 95 countries and enrich the lives of over two billon people to deliver a better future.